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Why does Zuckerberg wear the same thing every day? [VIDEO]

Or Steve Jobs for that matter? Zuckerberg wears a grey t-shirt, sometimes a hoodie. Jobs is known for his black turtleneck shirts. Why do they do...

Australians continue their love affair with finance app Pocketbook as it clocks 100,000 users

Finance app Pocketbook has reached the impressive milestone of 100,000 users in Australia following six months of some really rapid growth. These guys are on...

How to make decisions: If you don’t know where you’re going… [VIDEO]

In this video from Inc, author of Video Marketing for Dummies, Kevin Daum explains how to make decisions. So many businesses and, indeed, individuals, are...

Do you suffer from Sales Phobia — paralysing fear when it’s time to close?

Throughout my time in sales, I have come across a lot of salespeople who are absolutely great at building rapport, and getting the client to the point of wanting to buy — but for some reason they feel uncomfortable about closing the sale. It might sound silly, but I guarantee you there are salespeople out there with what I call Sales Phobia. Are you afflicted?
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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5 Ways to get more out of your coffee shop meetings...

Far too much time is wasted in coffee shop meetings. More often than not, the conversation falls off topic, interruptions cause distractions and, before you know it, the meeting is over and you’ve achieved nothing. That’s what Antony Gaddie calls a Coffee and Doughnut meeting. You get a coffee and… zero. He’s the founder of Green Ant Marketing and he shared with us (over coffee) five things that you can do to help you make the most of your coffee shop meetings.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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