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Lemonade Stand launches world-first dedicated Augmented Reality class for kids

Lemonade Stand has partnered with Plattar, Australia's first and easiest to use Augmented Reality (AR) platform, to allow young, budding 3D artists to view and manipulate their creations in an AR environment.

How to avoid committing any of the seven deadly sins of business pitching

I hate the word ‘pitch’. And yet it’s come up at least 250 times over the last six weeks. I’ve spoken with business folks at all different stages of entrepreneurship – from people who’ve just closed their first week in business, to those hoping to be bought out by bigwigs.

Diary of an entrepreneur raising capital: Life’s a pitch

Week 6: For me, whether it’s speed dating or a business proposition, a great pitch should help others understand your vision and get them excited about it as quickly as possible. For some reason my spiel has never generated that much enthusiasm in the speed-dating world, but the business environment is different (I hope). Generally speaking, my pitches usually follow a formula, which explains (in order) the following...
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How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

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Generating Web Traffic with Mark Middo and James Tuckerman [FREE REPORT]

Not all websites are created equal. That’s the first – and perhaps harshest – lesson when venturing into the ever evolving world of online marketing. Websites don’t draw visitors just by existing; they require love, attention and an understanding of how search engines think. In this Cheat Sheet, Anthill Magazine’s James Tuckerman and guest Mark “Middo” Middleton share their combined wisdom on generating web traffic for new and old websites.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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