I spend a lot of time helping companies find the right business model. One of the first questions we ask is, “How close is your core product to the cash register?”
What we mean by this is, “How far are you away from someone actually paying cash for something?” The general principle is, the closer you are, the stronger your business model.
With a domestic marketing of 300 million customers, the United States represents an alluring yet often an elusive opportunity for foreign entrepreneurs. Phil Rogers explains why it is vital that foreigners doing business in America understand and respect US business culture — from nuanced buying processes to seasonality, ethnicity and evolving attitudes towards selling.
Well whaddya know. Two weeks after we wrote about Mahalo founder Jason Calacanis’s suggestion that Microsoft and News Corporation should do a search deal that freezes out Google (Murdoch and Calacanis hatch separate plans to shut out Google)… it’s been revealed that Microsoft and Murdoch’s News Corporation are in talks about just such a deal.
Here’s an interesting idea from Mahalo founder and Silicon Valley insider, Jason Calacanis. A couple of weeks ago on This Week in Startups, he floated a strategy that would enable Microsoft to seize a chunk of search market share from Google and the big media companies to make more revenue from their digital content.
If you’re going to give something away, you need to know what the value of it is and what your ROI is. Too many people are caught up in this ‘giving stuff away for free and hoping money happens later’ thing. I’m guessing that’s because they’re afraid of selling.
If you’re going to give something away, you need to know what the value of it is and what your ROI is. Too many people are caught up in this ‘giving stuff away for free and hoping money happens later’ thing. I’m guessing that’s because they’re afraid of selling.
Regular Anthill contributor Steve Sammartino published an interesting post on his blog this morning. Steve is in the process of tweaking the pricing model for his company Rentoid and relayed a nugget of advice offered to him by fellow entrepreneur Chris Pearson (founder of Skitch and Comic Life).
Quite simply, any business without a revenue-generation model won’t exist over time. We only need look at the dot-com bust of the late 1990s to see this reality.
The real question in the so-called ‘Freeconomy’ is how many businesses can be supported by the advertising sales model? Why the idea of ‘Free’ is being touted as new is beyond me.
I’m one of few people still sympathetic to the recent laments of newspaper publishers. And why wouldn’t I be, as a passionate supporter and proprietor of print magazines? But this year has been one of soul-searching for anyone producing a physical product or service touched by the digital realm. In an earlier post, I observed…
I’m one of few people still sympathetic to the recent laments of newspaper publishers. And why wouldn’t I be, as a passionate supporter and proprietor of print magazines? But this year has been one of soul-searching for anyone producing a physical product or service touched by the digital realm. In an earlier post, I observed…
Call me crazy but we’ve recently offered ‘pay what you think it’s worth’ (PWYT) terms to selected customers.
Call me crazy but we’ve recently offered ‘pay what you think it’s worth’ (PWYT) terms to selected customers.
It’s the new disruptive business model. And it’s coming to a business near you… faster than a speeding bullet! Caveat Emptor. Buyer beware. Customers are taught to be sceptical at an early age. Every purchase requires a decision, a conscientious choice, even when the purchase price is less than pocket change. But what happens if…
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