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They say a true entrepreneur shows signs of potential right from a tender age. AussieCommerce CEO, Adam Schwab may not be selling lollies to...
What’s word of mouth got to do with Facebook? Plenty, says Soup, an advocacy marketing agency distinguished by its extraordinary faith in word-of-mouth campaigns. The Sydney firm’s experimental Soup Lab has developed what it claims is a “world-first” Facebook app of its kind and embarked on a research project with Dr. Lars Groeger, a marketing lecturer at the Macquarie Graduate School of Management, to measure the reach and value of “branded conversations.”