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Bring back the love: What is wrong with this ad? [VIDEO]

It's such a clever, funny and well written advertisement. But it always leaves me feeling strangely conflicted. It's extremely effective in its capacity to communicate a disruptive message. And its creators could almost be described as visionary, producing these insights well before the rise of the social web. But is it an effective tool for selling Search and Banner advertising?
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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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