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New research: Australian shoppers will choose bricks and mortar over online

Anthill Magazine -
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While many believe that shoppers are overwhelmingly moving to online, 79% of Australians are very/fairly likely to choose a store over online if there is an enjoyable atmosphere (music, visuals, scent).

Retail 2.0: Why not create online shopping portals in retail outlets?

Contributor -
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Online shopping is an easy whipping boy for frustrated bricks and mortar retailers experiencing a slump in demand. But why does there need to be this demarcation between online and traditional retailers? Surely bricks and mortar retailers have an online presence too, right? Sorry, wrong!
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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

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Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

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This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.

The Ultimate Social Media Almanac with James Tuckerman [Cheat Sheet]

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

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Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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