Tag: brandology
The sad, pitiful self-destruction of the Qantas brand, explained. [PODCAST]
In this Talking Business interview, Michel Hogan of Brandology pulls no punches in her blunt assessment of the airline's "race to the bottom" and its loss of consumer confidence. Can the Flying Kangaroo sell itself once again as Australia's premium airline? Have a listen to the podcast to hear Hogan pinpoint Qantas's brand weaknesses, and the lessons the company should have learned from Apple.
