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A small-to-medium sized business can rapidly spend a fortune on supplies like stationary, pens, toner and ink cartridges, staples, shipping boxes, and fuel for its fleet. Now, there’s a new buying group poised to help any of Australia’s more-than two million SMEs source supplies. Founded late last year, SME Savings has already enlisted over 400 members and aims to offer big business buying power to your small or medium sized enterprise.
Authenticity and trust will be two of the key cornerstones for corporate reputations in this Era of Responsibility. This will come not only from your policies and public pronouncements, but from the actions and beliefs of your employees.
Over the past six months, we have watched the public meltdown of three major, formerly stellar brands – Tiger Woods, Toyota and BP. Fortunately, in the world of marketing, as in science, for every action there is almost always an equal and opposite reaction.