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Bottled water has rapidly become a popular commodity, a fashion statement even. The Australasian Bottled Water Institute estimates that the industry is worth about $600...
Sirene Water was born with the belief – “because water should be free” – and with the practical acceptance that bottled water, rather than tap water, is the future, no matter what die-hard environmentalists might say. But the rub in accepting bottled water as the standard is its soaring cost – up to $8.33 per litre, over 5 times the price of petrol, according to Sirene.