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The best two-minute video about marketing you’ll ever see

We hear it all the time from marketing firms and public relations mavens -- words have power. Nowadays, we hear that phrase and think "SEO." But back in the day, it referred to indelible slogans such as "the ultimate driving machine," "just do it" and "Guinness is good for you." The video is a plug for Purplefeather. Yet, could it be the best two-minute video about marketing you’ll ever see?

FREE BUSINESS TOOLS

Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

FREE BUSINESS TOOL

The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE