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The best two-minute video about marketing you’ll ever see

We hear it all the time from marketing firms and public relations mavens -- words have power. Nowadays, we hear that phrase and think "SEO." But back in the day, it referred to indelible slogans such as "the ultimate driving machine," "just do it" and "Guinness is good for you." The video is a plug for Purplefeather. Yet, could it be the best two-minute video about marketing you’ll ever see?

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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