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Can a robot plan your marketing? Meet The Virtual Marketing Strategist.

Marketing strategies are critical for all businesses. Most know this. But few know where to start. Step Change Marketing, based in Sydney, has unveiled a pretty exciting tool to solve this dilemma – The Virtual Marketing Strategist. But can a robot plan your marketing?
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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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