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New movie on advertising has audiences ‘by the balls’

Marketing and entrepreneurship go hand in hand. How else does one convince an investor to back a product that doesn't exist yet? The new documentary film 'Art and Copy', by Doug Pray examines advertising, creativity and inspiration and how effective and accurate pitching can sell just about anything.

New movie on advertising has audiences 'by the balls'

Marketing and entrepreneurship go hand in hand. How else does one convince an investor to back a product that doesn't exist yet? The new documentary film 'Art and Copy', by Doug Pray examines advertising, creativity and inspiration and how effective and accurate pitching can sell just about anything.
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The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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