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Many startups are cashing in big time on apps, are you one of them?

In case you didn’t know, Australians are cutting a huge slice off the cake of the multi-billion dollar apps industry. From broadcast media to...

What does Twitter and its hashtags say about us? Plenty that is endearing

In a nutshell, the study demonstrates strength and complexity of connections among Australian users of Twitter, besides revealing “vibrant networks around issues of interest and concern to Australians that interweave across the whole physical continent.”

Aussies ‘won’t pay for digital info’

The latest instalment of Australia’s contribution to the World Internet Project finds that Australians are still flocking to cyberspace, with 80 per cent having used it in a recent 3-month period – up from 73 per cent in 2007. Yet, seven in ten Australians are unwilling to pay for news and information obtained from the internet.

Aussies 'won't pay for digital info'

The latest instalment of Australia’s contribution to the World Internet Project finds that Australians are still flocking to cyberspace, with 80 per cent having used it in a recent 3-month period – up from 73 per cent in 2007. Yet, seven in ten Australians are unwilling to pay for news and information obtained from the internet.
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How to price your product or service in 8 steps with...

The world is littered with products that do little more than cover their cost, and underpaid service industry professionals. But there are some entrepreneurs who set their own prices and receive what they ask with apparent ease. Steve Major teaches you how to become one of these entrepreneurs in this 8-step infographic.

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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