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Mumtrepreneur Antonette Golikidis on promoting chemical-free infant care [PODCAST]

Antonette Golikidis is the founder of Little Innoscents, which manufactures baby skin care products that are made from wholly natural and organic ingredients. In this interview, she shares some background on Little Innoscents: how her experience as a mum has informed her business and how she strives to keep her brand sustaining the baby market.

Shoe designers, potion makers, and a love coach share their top PR secrets. (No,...

Doing your own PR is not exactly advanced calculus, but it helps to have some basic know-how about the media and publicity process. From the creators of baby lotions and potions to the makers of killer heels, these ten self-made PR pros have seen their businesses covered in national magazines through to TV programs.
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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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