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This cup knows how much water you need to drink every day and will...

You know how they say you should drink a couple of litres of water per day? Most of us genuinely want to adhere to...

This surprising truth about what motivates us is exactly what you need to get...

Can you imagine hiring greatly talented employees, convincing them to work for free, and then releasing your product to the masses for free? Well it's...

TED – At the coalface of technology, science and entrepreneurship

The American writer Dorye Roettger observed in 1932 (a tough time for optimists), "There are no problems - only opportunities." This spirit animates the many brilliant, committed people who haven't let doom and gloom stop them from innovating. The TED conference is where the best and brightest share the fruits of their dreams and labours.

FREE BUSINESS TOOLS

The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

FREE BUSINESS TOOL

Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE