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How to influence people (winning friends is optional)

How would you like to increase your influence in all areas of your life? If your answer’s ‘Yes, please’, first we need to dispel a common myth. Thanks to the personal development movement, it’s commonly believed that humans recall between five and nine associated pieces of information at a time before either committing them to long-term memory or letting them go -- often referred to as ‘7 +/- 2’ theory. Newsflash! The theory is wrong!
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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