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It’s viral video goodwill, something that advertising just can’t buy [VIDEO]

WestJet is a Canadian airline. Unless you've flown in Canada, you've probably never even heard of it. Well, that was until last week. With its...

Richard Simmons urges Air New Zealand flyers to put their tables in the upright...

A couple of years ago, Air New Zealand scored a viral hit with a flight-safety video in which the crew wore nothing but body paint. Their new follow-up: a safety video made to look like an exercise workout tape, complete with Richard Simmons and celebrity Kiwis.
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How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

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How to secure lucrative sponsorships in five steps [CHEAT SHEET]

If you’re running an event or any major initiative, you’ve got overheads, marketing responsibilities and a small army of people counting on you. And, of...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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