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Matt Leeburn

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Matt Leeburn is co-founder and Managing Director of Interaction Dynamics and Click Logic. He has extensive experience in new business development, marketing and digital strategy. Follow him on Twitter @intdynamics.

Entrepreneurship motivates staff. Not carrots or sticks.

The role of entrepreneurship in corporate strategy goes far beyond trying to get innovative products to market or gaining an edge over your competitors. It helps to set the culture of an organisation that affects staff retention, engagement and productivity. So how do we motivate our employees into adopting this new culture?

How to become a billionaire in 10 steps

We’re led to believe that success is a formula, but all too often ignore the silent evidence that contributes to that success. Take Bill Gates, for example.

Saving the world with behavioural economics

A recent study revealed that adding personalised smiley or unhappy face icons on people’s energy bills had a dramatic effect on their future consumption. Could something this simple -- playing on bourgeois guilt -- help reverse climate change?

Entrepreneurship: Do you have what it takes? (A warts-and-all checklist)

Anything can be taught and learnt in our information-rich world, whether you want to become a mortician, an acrobat or an entrepreneur. The real question should not be, “Can it be taught?” but rather, “Do people have the stomach to do it?” Could you embalm a dead body? Could you be flung through the air? Could you fire your best friend?

The best way to gain attention in the information age

In the 1920s, Ernest Hemmingway sat around a table of fellow writers and bet them that he could write a story in just six words. With great disbelief, the writers took his bet. Hemmingway quickly wrote six words on a napkin and passed it around the table. The words were: “For Sale, Baby Shoes, Never Worn.” On the issue of brevity, Hemmingway was a man ahead of his time.
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