Matt Leeburn
Latest Posts
Entrepreneurship motivates staff. Not carrots or sticks.
The role of entrepreneurship in corporate strategy goes far beyond trying to get innovative products to market or gaining an edge over your competitors. It helps to set the culture of an organisation that affects staff retention, engagement and productivity. So how do we motivate our employees into adopting this new culture?
How to become a billionaire in 10 steps
We’re led to believe that success is a formula, but all too often ignore the silent evidence that contributes to that success. Take Bill Gates, for example.
Saving the world with behavioural economics
A recent study revealed that adding personalised smiley or unhappy face icons on people’s energy bills had a dramatic effect on their future consumption. Could something this simple — playing on bourgeois guilt — help reverse climate change?
Entrepreneurship: Do you have what it takes? (A warts-and-all checklist)
Anything can be taught and learnt in our information-rich world, whether you want to become a mortician, an acrobat or an entrepreneur. The real question should not be, “Can it be taught?” but rather, “Do people have the stomach to do it?” Could you embalm a dead body? Could you be flung through the air? Could you fire your best friend?
The best way to gain attention in the information age
In the 1920s, Ernest Hemmingway sat around a table of fellow writers and bet them that he could write a story in just six words. With great disbelief, the writers took his bet. Hemmingway quickly wrote six words on a napkin and passed it around the table. The words were: “For Sale, Baby Shoes, Never Worn.” On the issue of brevity, Hemmingway was a man ahead of his time.
Find Us on facebook
Latest Video
Steve Ballmer vs Alan Greenspan. Product marketing 1985-style [VIDEO]
I’ve always been a little afraid of Steve Ballmer. This video doesn’t help. In 1985, on November 20, Microsoft released Windows 1.0. Steve Ballmer, ever the affable chap, stepped in front of the camera to sell this amazing new product.
Latest Comments
Anthill Amabassadors
Marketing & Media
Sponsored by GoogleWhat do you know about Google AdWords? This hub was developed to answer the questions you already have, and those you haven’t thought yet to ask.
Tech & Innovation
Sponsored by AusIndustryAusIndustry is a specialist program delivery division within the Department of Innovation, Industry, Science and Research.
Growth & Export
Sponsored by How to become a Key Person of InfluenceKey People enjoy a special status in their chosen field because they are well connected, well known, well regarded and highly valued.
Anty-Climax
Sponsored by AntmartIt’s a group buying site specifically created for entrepreneurs and business builders.
Upcoming Events
Want more leads and customers? Half day event to get big outcomes from a little budget.
Have you ever wondered… Why every industry has only a few businesses that thrive and get more leads? And they don’t suffer from cash flow problems or lack of leads, even when there is an ‘economic downturn’. They don’t have to ‘push’ or make stacks of cold calls.
WEBINAR: How to turn your knowledge into products… and build a global empire in your underpants!
This webinar is all about how to unlock your valuable industry knowledge and turn it into a product. It’s about how to increase the value of your business and take control of its future.
