Andrew Collins
Latest Posts
Forget Facebook: China’s social networking must-dos
Navigating China’s many social networks can be as challenging and frustrating as mastering Mandarin. However, when building a social media plan, there are a few basics you can apply. Here are four must-dos when attempting to to connect with — and ultimately sell your brand to — the Chinese.
Ignore crowds. Focus on tribes.
If you listen to most marketing experts today, you could be easily forgiven for getting lost in the vast number of social media channels and options. The most popular tactic of late has involved harnessing the power of crowds, often called ‘crowdsourcing’. But consider the merits, or limits, of a crowd – defined by most dictionaries as “a collection of people.”
How to lead with value and socialise your brand
The markets and audiences of the 21st century are a savvy bunch. No longer gullible and susceptible to the heavy handed and brash branding practices of the past, they’re looking for the ‘why’ and not the ‘what’ when they buy into a product or service, and this leaves companies and organisations charting new and unfamiliar territory. Andrew Collins explores the changing face of brand promotion.
Does anyone care about the Shanghai World Expo 2010?
The Chinese are buzzing about next year’s World Expo in Shanghai. But Aussie expat Andrew Collins thinks the locals are underwhelmed. Nevertheless, commercial opportunities abound for local and foreign businesses.
Letter from China – Innovate, or else…
The Chinese word for “crisis” is often erroneously thought to be composed of two characters: one representing danger and the other representing opportunity. Etymological nuance aside, how you see the ‘glass’ will ultimately determine how you perform through a crisis. The Chinese are very good at planning for such an event. After all, it’s all in Sun Tzu’s ‘Art of War’.
Letter from China | Meetings – how many will it take?
The term “losing face” is big in China. Mistakes are a blight on someone’s reputation and must be hidden and protected at all times. Truth and foresight can be impaired if “face” is involved. It supersedes all other qualities and motives.
Letter from China | China, one scoop at a time
Shanghai. You would think that in China – with its growing power base, its population of more than 1.4bn people and its status as a vibrant international hub – getting a scoop of ice-cream on your desert wouldn’t be so difficult, right? It sounds silly, but this sort of request can be way out of [...]
Find Us on facebook
Latest Video
9 things a 9 month-old can teach you about online marketing [VIDEO]
This morning, I sat down with my 9-month old son, Julian, to feed him breakfast. This is one of the jobs allocated to me as a first-time, new father. Remembering the arduous steps required to complete yesterday morning’s meal (and the day before that), and contemplating how bizarre it is that I must work so hard to provide him something that will make him stronger and healthier and happier, I began to think about online marketing. Yes, the brain works in mysterious ways. (And I am kind of sleep deprived.)
Latest Comments
Anthill Amabassadors
Tech & Innovation
Sponsored by GoogleWhat do you know about Google AdWords? This hub was developed to answer the questions you already have, and those you haven’t thought yet to ask.
Anty-Climax
Sponsored by AntmartIt’s a group buying site specifically created for entrepreneurs and business builders.
Marketing & Media
Sponsored by Do you need branding advice you can trust?For over 20 years, SIGNARAMA consultants have been working closely with companies to create customised branding and signage strategies.
Tech & Innovation
Sponsored by AusIndustryAusIndustry is a specialist program delivery division within the Department of Innovation, Industry, Science and Research.
Upcoming Events
The 5th annual Angel Investor Conference to focus on sustainability of investment
Sustainability of investment is the main focus of the 5th Annual National Angel Investor Conference. The Melbourne Angels are inviting entrepreneurs to come, collaborate, hear about the latest industry trends and learn of smart investment oppourtunities.
Spruce up your video pitch for Innovation Bay’s next Angels Dinner
For those of you who’ve not had the pleasure, Innovation Bay’s Angel Dinners bring together angels and entrepreneurs. To date, the organisation has assisted entrepreneurs raise over $10 million in seed investment as a result of these dinners. (Heard of Spreets? Yup? Innovation Bay kick started the group buying behemoths capital raising endeavours.) If you’re an entrepreneur in the high-tech space and fancy a bit of funding, you may wish to apply.
