Tag: YouTube marketing

2013 was a remarkable year for YouTube ads – the entertainment, soft-sell and educational ads have well and truly taken over, while blatant, sales...

Anthill Magazine founder James Tuckerman is a prolific creator of short videos.

He doesn't have a production crew, he doesn't use fancy equipment and he doesn't spend thousands of dollars. Sure, his videos don't have the finesse or Spielberg or the polish of a Coke commercial but they demonstrate authenticity, build loyalty and deliver real commercial outcomes. Best of all most, most of his videos are filmed, edited and published in under an hour.

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Here’s a startling fact.

YouTube is now the world’s second biggest search engine, with over three billion videos viewed daily and 48 hours of video content uploaded… every minute! What are you doing to make your claim in the video marketing multiverse?

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Last week a viral video began popping up everywhere - how to separate eggs using a plastic water bottle. It has clocked more than seven million views in one month. Impressive.