Tag: youth marketing
Young Australians are ‘culling’ friends, rebelling against ‘multitasking’ and defying the need to be...
Young Australians may not be disowning their mobiles or leaving Facebook in droves, but they are learning how to keep social technology in check, as a report on youth marketing suggests. The study reveals a snapshot of the four million Australians between the ages of 16 and 30 as a tech-savvy, consumerist-minded generation with a mighty purchasing power.