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Coke’s sad Happiness Machine campaign rolls on… and blows a tire [VIDEO]

Last year, we shared our distaste for a Coca-Cola wannabe-viral ad that featured a tricked-out soda machine on a university campus. Well, the Happiness Machine campaign rolls on, with commercials showing an overly generous Coke truck turning neighborhoods into giddy mobs. We're even less impressed. Your thoughts?

Microsoft’s slippery viral video hit

The use of viral advertising in marketing campaigns is nothing new, however the power of this advertising vehicle appears to continue growing at a phenominal rate.

Microsoft's slippery viral video hit

The use of viral advertising in marketing campaigns is nothing new, however the power of this advertising vehicle appears to continue growing at a phenominal rate.
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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

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