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TradeInsure.com.au (SMART 100)

I started my own financial planning firm in 2010, with insurance for tradesmen and women being our target market. Insurance for tradies is quite unique in that the minimum requirements are set by the various state and territory governments depending on the type of trade. As we started to field enquiries from tradies, we noted that many of them had no idea of their insurance responsibilities under the relevant laws. As we grew our own knowledge by doing research on our clients' behalf, we saw the opportunity to collate this information and create on online insurance resource for trade workers.
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Generating Web Traffic with Mark Middo and James Tuckerman [FREE REPORT]

Not all websites are created equal. That’s the first – and perhaps harshest – lesson when venturing into the ever evolving world of online marketing. Websites don’t draw visitors just by existing; they require love, attention and an understanding of how search engines think. In this Cheat Sheet, Anthill Magazine’s James Tuckerman and guest Mark “Middo” Middleton share their combined wisdom on generating web traffic for new and old websites.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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