In 2001, Frank Levinson of Finisar Corporation delivered this no-nonsense talk in which he offers his top 10 things you must have to start a business. And just like the lecture itself, the overriding theme is to keep things simple.
You might have cut staff, discounted your prices, rationalised expenses and seem to be working harder than you ever have to make less money. However, in all this change, have you sat down and spent the time on comprehensively reviewing your marketing?
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