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Classic DIY furniture rap ad makes ya wanna dance!

Growing businesses often find it difficult to justify the high cost of mainstream advertising. But in this age of DIY, there are other options. Take this crudely shot, dancin' rappin' goof of an ad for Flea Market Montgomery from 2006. Not so long ago, it would have slipped away without much notice. But a dose of YouTubescence transformed it into a pulsing internet meme, delivering over five million views and a unique form of celebrity for its star.
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The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.


New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...