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Who needs university? Lawyers? Sure. Entrepreneurs? What do you think?

Do people who aspire to run their own business need a university degree? Not necessarily, says Jack Delosa. The Entourage, surveyed business owners about the effectiveness of university in preparing them for the business world. On a scale of 10, higher ed rated a 3. Ouch.

David Koch on personal branding, Julia Gillard and the National Small Business Summit

We all know David Koch as the affable, and sometimes goofy, host of Sunrise. As such, it's often easy to forget that the Channel Seven star and household name initially made his mark in the media world as a finance journalist, turned magazine publisher. Few people also appreciate the marketing thought that goes into a television program like Sunrise and the creation of a personal brand like 'Kochie'.
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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