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New amphibious WaterCar will make your life awesome

At last, an amphibious car designed for The Dude. Californian-based WaterCar, Inc. builds high-performance cars that are also high performance boats. Now going for a cruise really means going for a cruise. Put the top down, turn the tunes up and head for the big blue. As this promotional video reveals, there are bound to be bikini-clad grads on Spring Break, hanging around waiting to cheer you - and your WaterCar Python - on.

Time for a face workout

Watching infomercials requires a suspension of disbelief, which is ok because we usually view them at 3am, half-asleep with chip crumbs scattered across our chests. But this product is enough to rouse any weary consumer from the couch, if only to figure what the makers were thinking.
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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Ever considered crowdfunding? [FREE REPORT]

Liz Wald is Vice President of International for Indiegogo.com. She has been terrifically successful raising funds through the crowd model.  One of her successes...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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