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Stepwise Mobile for Cloud ID (SMART 100)

Looking at the emerging market for cloud-based personal health records, as the sharpest end of smart phone applications where the tensions between authenticity and privacy are so acute, I had an epiphany that Lockstep’s intellectual property for encrypting virtual identifiers could be embedded in each mobile device app. The idea is to bake into each app a unique local handle for the user, indelibly marking all data originated from that app, authenticating the user without necessarily identifying them, and stopping data streams to be linked across apps without the user’s consent.
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How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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