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We back our athletes. Why not our entrepreneurs?

Two events happened this week that, together, have got me fired up. Firstly, I watched an aspiring Olympian make a collection in a busy cafe on Swan Street, on the outskirts of Melbourne. Sure, he was handsome, well-spoken, physically capable of doing things once thought humanly impossible. But, at the same time, I had to ask myself, to what extent does Australia truly stand to benefit from the physical accomplishments of this man? Secondly, that same morning, I received a thoughtful request for assistance from two young entrepreneurs seeking support for a delegation. Who would you back?

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE