I have come to realise that innovation and creativity are rarely about killer ideas, but more often connected to a cycle of trying, learning and adapting. Big companies don’t always reward this process. It is often about getting it right, which doesn’t bode well for allowing space to try, fail and try once again. Take our recent “Undies Monday” promotion…
People ask me quite regularly if I can look over their numbers prior to them talking to potential funders. I have generally been happy to do so, but the truth is that I will have no clue. Neither will the potential funders. And, most likely, neither will you. The thing about most new ventures is…well, they are new. So we put down our best guesses, present them as the gospel truth and everyone pretends they know more than everyone else. What a crock.
End of content
End of content
GET THIS AMAZEBALLS THING!
Click the button to get it now
