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One man’s passion for soft drink creates blue ocean strategy

Here's an example of a small business driven by his love for soft drinks. What's remarkable about John Nese, owner and founder of Galco's Soda Pop Stop, is that he has unintentionally created his own blue ocean strategy, selling something as simple as 'sugar water'. Thanks to the Startup Melbourne blog for bringing this to our attention.

One man's passion for soft drink creates blue ocean strategy

Here's an example of a small business driven by his love for soft drinks. What's remarkable about John Nese, owner and founder of Galco's Soda Pop Stop, is that he has unintentionally created his own blue ocean strategy, selling something as simple as 'sugar water'. Thanks to the Startup Melbourne blog for bringing this to our attention.
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Strategic Alliances with Simone Novello [FREE INFOGRAPHIC]

Have you heard the often touted claim that the average lifespan of a business is two years? Have you ever wondered why that is? Often, it’s because, in the rush and intensity of starting up, business owners get caught up in day-to-day op-erations and overlook fast growth opportunities, like strategic partnerships. In this FREE INFOGRAPHIC, Simone Novello helps to answer your three most common questions about how to harness the power of... FRIENDS WITH BENEFITS.

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Have something to sell but hate sales people? You have a...

Phil Anderson is an ex-bodybuilder who gave up the weights to pursue a career in property investment. So, what do these two seemingly distinct career...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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