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Meet Starlettos, Anthill 2011 Cool Company Award Winner [Micro Business and X-Factor Categories]

Anthill Magazine -
18
Stroll past our august cast of Cool Company finalists and you'll hear a broad range of definitions for "singularly nifty." But only one company -- Starlettos -- can say that, barely 14 months after its launch, its product landed in the glitzy gift bags given to nominees of the Emmy Awards.
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Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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