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How to build a solid online presence and learn from the common mistakes business...

Simon Baker was the CEO and Managing Director of realestate.com.au during a period of massive growth for the Australian-listed real-estate company, increasing the organisation's market capitalisation from $8m in June 2001 to over $600m in June 2008. In this Q&A interview with Alex Pirouz, Baker talks about all the various elements required to build a great online presence, what business owners need to look for when hiring agencies to help them with their online strategy, the common mistakes most business owners make and (most importantly) how to avoid them.
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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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