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How to build a solid online presence and learn from the common mistakes business...

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Simon Baker was the CEO and Managing Director of realestate.com.au during a period of massive growth for the Australian-listed real-estate company, increasing the organisation's market capitalisation from $8m in June 2001 to over $600m in June 2008. In this Q&A interview with Alex Pirouz, Baker talks about all the various elements required to build a great online presence, what business owners need to look for when hiring agencies to help them with their online strategy, the common mistakes most business owners make and (most importantly) how to avoid them.
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Starting any new business is hard, but starting an online retail business is particularly hard. You see, this is one industry that combines technology, logistics and, of course, marketing – it’s a juggling act. To help us crack this hard nut, we sought the wisdom James Webber, CEO at Bookworld.

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