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Did Anthill’s “sponsored message from the future” outrage or delight you? [Case Study: pURLs]

Last week, Anthill emailed a 'sponsored satirical message from the future' to 9,000 members of its 14,000-strong eNewsletter database. The message informed recipients of their success winning a fictional award from the year 2012. Responses were mixed, ranging from "This is hilarious and very clever!" to "I WOULD PREFER NOT TO RECEIVE THIS CRAP!" So, is Anthill likely to run a campaign like this again?

Facebook’s population is likely to exceed 500 million by June. But what will this...

In early February, Facebook announced that it had 400 million users and All Facebook’s Nick O’Neill is predicting that the company should near the 600 million user mark and surpass $1 billion in annualised revenue by the end of the year. But the growth of Facebook is evidence of something more than a fad.

Facebook's population is likely to exceed 500 million by June. But what will this...

In early February, Facebook announced that it had 400 million users and All Facebook’s Nick O’Neill is predicting that the company should near the 600 million user mark and surpass $1 billion in annualised revenue by the end of the year. But the growth of Facebook is evidence of something more than a fad.

Why Seth Godin is the master of ‘sharable’ (Anthill’s first rule of online marketing)

We all now realise that it's not what you say about your product or company that matters. It's what your customers say. Marketers and business owners can no longer control their message by sheer volume of advertising. We also now understand that a quality idea, concept, tool, product or service can receive unprecedented exposure, at little or no marketing cost, if its owners understand the value of making it possible for others to share it.

Why Seth Godin is the master of 'sharable' (Anthill's first rule of online marketing)

We all now realise that it's not what you say about your product or company that matters. It's what your customers say. Marketers and business owners can no longer control their message by sheer volume of advertising. We also now understand that a quality idea, concept, tool, product or service can receive unprecedented exposure, at little or no marketing cost, if its owners understand the value of making it possible for others to share it.

FREE BUSINESS TOOLS

Five ways to manage your time by managing yourself, with Helen...

Finding the time to tackle everything is one of the greatest challenges faced by business owners. To help time-starved business owners work smarter and not harder, we spoke with Helen Ebdon. The director of Affirming Business and Executive Coaching, she’s a serial entrepreneur who started her first business at age 25. She’s built and run direct marketing and communications businesses and she’s also the creator of the Take 15 Program for business effectiveness.

FREE BUSINESS TOOL

How to price your product or service in 8 steps with...

The world is littered with products that do little more than cover their cost, and underpaid service industry professionals. But there are some entrepreneurs who set their own prices and receive what they ask with apparent ease. Steve Major teaches you how to become one of these entrepreneurs in this 8-step infographic.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE