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What does Google's Penguin update mean for your SEO?

On 25 April, Google released its latest ranking algorithm, now called the Penguin Update (for reasons known only to Google). Since then, the same set of five to eight recommendations have arrived in my personal inbox from a number of reputable sources. They are supposed to describe factors that seem to help search engine rankings post-Penguin. However, to be frank, most of these recommendations don't seem like anything new. In fact, they only seem to reinforce what people who have a basic understanding of SEO already know. And one recommendation seems downright wrong.
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Strategic Alliances with Simone Novello [FREE INFOGRAPHIC]

Have you heard the often touted claim that the average lifespan of a business is two years? Have you ever wondered why that is? Often, it’s because, in the rush and intensity of starting up, business owners get caught up in day-to-day op-erations and overlook fast growth opportunities, like strategic partnerships. In this FREE INFOGRAPHIC, Simone Novello helps to answer your three most common questions about how to harness the power of... FRIENDS WITH BENEFITS.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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