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Are you sick of advertising that shouts at you? How about brands that scream...

Selfridges in the U.K. has stripped the logos off its products and a number of its big brands as part of an anti-brand campaign aimed at offering consumers respite from the relentlessness of marketing messages. Is de-branding the next big thing?
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How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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