Tag: scott
Sell ‘why’ not ‘what’ to inspire belief from your customers
In this TEDx talk, Simon Sinek explores the reasons why only some companies and leaders succeed when the tools and materials for success are available to everyone. Drawing examples from Apple, the Wright Brothers and Martin Luther King, Sinek uses his simple but powerful model of the 'golden circle' and the question 'why' to illustrate how inspirational leaders achieve greatness.
