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We discovered that the keywords we were using to deliver self-created (text) content could be treated as 'managed interaction objects'. Or in simple terms, keywords could be embellished with logic to allow a mobile user to perform fairly complex but identifiable tasks and functions, by effectively proxying a user of existing system interfaces. From this point it quickly developed where keywords come together to create an 'answerSpace'. The keywords provide structure to the browsing, enquiry and resulting information for users of mobile devices, to access common or high demand elements of an organisation's web and business systems.
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5 Ways to get more out of your coffee shop meetings...

Far too much time is wasted in coffee shop meetings. More often than not, the conversation falls off topic, interruptions cause distractions and, before you know it, the meeting is over and you’ve achieved nothing. That’s what Antony Gaddie calls a Coffee and Doughnut meeting. You get a coffee and… zero. He’s the founder of Green Ant Marketing and he shared with us (over coffee) five things that you can do to help you make the most of your coffee shop meetings.

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How to zig when everyone else is zagging, with Julio De...

Why is it that some business owners appear impervious to business obstacles and upsets? In some cases, it seems that it’s the obstacles that drive certain personality types to success. In this CHEAT SHEET, we share five ways of thinking to respond to INDUSTRY, ECONOMIC, BRAND, SOCIETAL and PERSONAL shifts.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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