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Most customers think you’re a liar

New research by Melbourne Business School Professor Karen Jehn has revealed that, in 80 percent of cases, customers who were actually being told the truth thought that they were being lied to.

Most customers think you're a liar

New research by Melbourne Business School Professor Karen Jehn has revealed that, in 80 percent of cases, customers who were actually being told the truth thought that they were being lied to.
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Generating Web Traffic with Mark Middo and James Tuckerman [FREE REPORT]

Not all websites are created equal. That’s the first – and perhaps harshest – lesson when venturing into the ever evolving world of online marketing. Websites don’t draw visitors just by existing; they require love, attention and an understanding of how search engines think. In this Cheat Sheet, Anthill Magazine’s James Tuckerman and guest Mark “Middo” Middleton share their combined wisdom on generating web traffic for new and old websites.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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