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Most customers think you’re a liar

New research by Melbourne Business School Professor Karen Jehn has revealed that, in 80 percent of cases, customers who were actually being told the truth thought that they were being lied to.

Most customers think you're a liar

New research by Melbourne Business School Professor Karen Jehn has revealed that, in 80 percent of cases, customers who were actually being told the truth thought that they were being lied to.

FREE BUSINESS TOOLS

Learn how to devise winning business ideas in four steps with...

It’s often said that everyone will have at least one big business idea in his or her lifetime. But how do you know if your next big idea is genuinely great or a genuine waste of time? This cheat sheet will help you formulate ideas, identify opportunities, evaluate their strengths and take your first big step forward. Learn how to get focus and clarity. Plus, score a bonus tip that will help you more than you might think!

FREE BUSINESS TOOL

Need cash for your startup or innovation? Here’s the Ultimate Grant...

Have a new business? Are you developing something AWESOME! Well, you're going to need some funding. Here are 12 resources available to people like you, right now.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE