Ryan Lochte Archives -

Creating the new possible – Innovation in AT&T’s Olympic advertising campaign [VIDEO]

Jen Storey - Aug 13, 2012

AT&T were official sponsors of Team USA at the Games. The company took on an interesting challenge with its Olympic advertising. Rather than running ads congratulating Team USA medalists, AT&T and its agency BBDO New York, decided to integrate the most recent wins directly into their advertising.

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Creating the new possible – Innovation in AT&T’s Olympic advertising campaign [VIDEO]

FREE BUSINESS TOOLS

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How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

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