Home Tags Robyn Munro

Tag: Robyn Munro

Atlassian Starter Licenses (SMART 100)

Causium...The new freemium Australian software maker, Atlassian, has pioneered a new customer acquisition strategy called Causium that merges cause marketing with the popular freemium business model. Instead of giving away a teaser product, Atlassian charges a nominal fee of $10 for its starter 10 user licenses and then donates all the proceeds to charity. The results have been an astounding win-win-win for all parties. Over 14,000 customers now have software that they couldn't previously afford, Atlassian has earned over $2M in upsell revenue and Atlassian's selected charity, Room to Read has received over $500,000 for literacy programs in developing nations.
Subscribe to the Newsletter Over 30K subscribers

FREE BUSINESS TOOLS

How To Grow Your Business and Profits with Jason Cunningham [CHEAT...

Recorded guerrilla-style in the basement of York Butter Factory, the linked video course is a rollicking, authoritative lesson (with some colourful language, mind you) from someone who has been through it all. In this Cheat Sheet, we cover three hot tips from the lesson, with a focus on helping business owners grow and increase profitability: Why entrepreneurs need to think about “the end," why cash flow is king – no matter what you’ve heard, and why you need to have a vision for success.

FREE BUSINESS TOOL

Three easy wins when using LinkedIn with David Hobson [FREE REPORT]

"If you’re pressed for time, I'm here to help." In this report, David Hobson will show you three quick wins - things you can do to pimp out your LinkedIn profile in 15 minutes or less.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE