Tag: Robyn Munro
Atlassian Starter Licenses (SMART 100)
Causium...The new freemium Australian software maker, Atlassian, has pioneered a new customer acquisition strategy called Causium that merges cause marketing with the popular freemium business model. Instead of giving away a teaser product, Atlassian charges a nominal fee of $10 for its starter 10 user licenses and then donates all the proceeds to charity. The results have been an astounding win-win-win for all parties. Over 14,000 customers now have software that they couldn't previously afford, Atlassian has earned over $2M in upsell revenue and Atlassian's selected charity, Room to Read has received over $500,000 for literacy programs in developing nations.
