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I developed an interactive touch-screen system for a food outlet that I owned. The aim of the system was to entertain my customers whilst they waited for their order. The system interleaved in-store advertising in between the ‘entertainmentʾ. My now business partner was a smallgoods representative that serviced the store. He saw the product and, seeing the possibilities, we quickly formed a partnership and collaborated over many years to develop the Q In-Store Advertising System with Now Serving module.