Tag: Red Balloon

In an interview with Anthill’s Cynthia Karena, Simpson recalls the circumstances in which she started out her online gift-buying venture – months after the first dotcom crash of 2001. She says her focus was on creating something that couldn’t be done without the Internet. Simpson also talks about what she has learned, over the past decade, about business, entrepreneurship, creating an “experience” in gifting and managing social media.