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Did Anthill’s “sponsored message from the future” outrage or delight you? [Case Study: pURLs]

Last week, Anthill emailed a 'sponsored satirical message from the future' to 9,000 members of its 14,000-strong eNewsletter database. The message informed recipients of their success winning a fictional award from the year 2012. Responses were mixed, ranging from "This is hilarious and very clever!" to "I WOULD PREFER NOT TO RECEIVE THIS CRAP!" So, is Anthill likely to run a campaign like this again?
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The Top 5 Most Insanely Dumb Mistakes made by Rookie and...

LinkedIn is a professional and commercial platform. What you do on LinkedIn matters: it really matters, and if you’re not careful, your actions can backfire and tarnish your brand and your integrity. We're going to throw out a wild guess and say that you don’t want to get burned by your mistakes. Fair enough. This FREE REPORT from David Hobson has the five most common LinkedIn mistakes and what you can do to avoid them.

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THE ULTIMATE CASHFLOW CHECKLIST [FREE DOWNLOAD]

Most small business owners get caught up in the minutiae of a business. They become trapped like a hamster in a wheel, spinning, spinning, spinning,...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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