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myAnswers (SMART 100)

We discovered that the keywords we were using to deliver self-created (text) content could be treated as 'managed interaction objects'. Or in simple terms, keywords could be embellished with logic to allow a mobile user to perform fairly complex but identifiable tasks and functions, by effectively proxying a user of existing system interfaces. From this point it quickly developed where keywords come together to create an 'answerSpace'. The keywords provide structure to the browsing, enquiry and resulting information for users of mobile devices, to access common or high demand elements of an organisation's web and business systems.
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Strategic Alliances with Simone Novello [FREE INFOGRAPHIC]

Have you heard the often touted claim that the average lifespan of a business is two years? Have you ever wondered why that is? Often, it’s because, in the rush and intensity of starting up, business owners get caught up in day-to-day op-erations and overlook fast growth opportunities, like strategic partnerships. In this FREE INFOGRAPHIC, Simone Novello helps to answer your three most common questions about how to harness the power of... FRIENDS WITH BENEFITS.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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