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To all English grammar vigilantes, Stephen Fry says “sod them to Hades”

Do you slap your forehead every time you see a business sign that sticks an apostrophe before an 's' where the word is simply plural? If so, Stephen Fry would like to have a word. The actor/columnist gives us an entertaining yet measured argument for the beauty of English in all of its happily bastardised forms.
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