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SI-Toro (SMART 100)

Paul, Southern Innovation’s founder, was researching new technologies for the detection of antipersonnel landmines. Landmines, which lie active for decades after a conflict, are one of the most insidious artifacts of conflict, severely restricting communities getting back on their feet. Paul was investigating technology which could detect the explosive in the landmines; however, the detectors were so inefficient that detecting a single landmine could take 20 minutes. Paul and his PhD supervisor Prof. Rob Evans came up with a data-processing algorithm which would provide a twentyfold improvement in the efficiency of radiation detectors.
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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