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Old Spice adopts new approach to FMCG marketing

If you haven't already watched the commercial below, you're about to see what is already being described as one of the best brand re-launches of all time. It deservedly won the Film grand prix at the Cannes Lions and is now being praised, far and wide, for the way its creators Wieden + Kennedy have extended the reach of the campaign to embrace social media.

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The Alchemy of Negotiation with Matt Lohmeyer [FREE REPORT]

Negotiation is part and parcel of everyday life. Despite this, the idea of honing our negotiating skills doesn’t go down well with most of us. We fear that we’ll end up being manipulative, exploitative, scheming. To help us break the chains of this retrogressive mentality, we have Matt Lohmeyer. He has worked as a professional negotiator in various fields for over eight years and before that, negotiated deals with biotech pharmaceutical and chemical companies. In short, he’s an Alchemist in the Art of Negotiation.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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