Tag: orkut
Solving the puzzle of Google’s social networking strategy
Google’s acquisition of SocialDeck at the end of August made it the 11th social media-related company Google has snapped up so far this year – five of them in August alone. The buying spree raises questions as to where the company is heading with its much-anticipated play in social networking. What Google needs, and what is not yet evident, is a coherent strategy for social networking that pulls together the disjointed pieces of its growing social media portfolio.
